WhatsApp marching on the footsteps of Facebook. Facebook offered $3 billion to buy the epic app, Snapchat in 2013, but the founder turned down the offer without second thoughts. Since then Facebook has acquired some of its top apps and has been trying to exploit the charm of Snapchat.

The latest sign of this exploitation came on Monday as the WhatsApp, which has the user base of 1.2 billion people around the world, unveiled its new version of “Status” that takes on a similarity with Snapchat. People to Snapchat’s story filter, WhatsApp’s status now lets people share images, GIFs and videos on their statuses, and the sharing will be made for 24 hours before disappearing. Sounds known? Yes, we know.

WhatsApp Marching on the Footsteps of Facebook
WhatsApp Marching on the Footsteps of Facebook

NY Times stepped up and investigated more into the story and quoted the following in their latest article

Even if imitation is the highest compliment, WhatsApp executives are not admitting it. We build things because we really hope people will want to use them even more.

Randall Sarafa, a product manager at WhatsApp, said in an interview about the new version of Status. Avoiding any direct mention of Snapchat, he added,

We don’t really think about building things for other reasons.

A WhatsApp spokeswoman declined to comment further.

A Snapchat spokeswoman declined to comment on the similarities with WhatsApp, and a press officer for Instagram declined to comment beyond past public statements. But the Facebook Messenger spokeswoman Jennifer Hakes said:

In some ways, the camera is now replacing the keyboard. As more people use Messenger in their everyday lives, we wanted to make it faster, simpler and more fun to send photos and videos — so we built the new Messenger camera.

Seems like Mark has taken rejection a bit too serious as he tries hard to emulate Snapchat and then eliminate them from the game entirely.