Twitter is updating its popular direct message feature to allow clients to get messages from other users regardless if they follow each other. The move is a piece of its continuous effort to try to boost user growth as pressure from Wall Street investors proceeds.
Twitter said Monday its direct message system, which allows users to communicate privately, used to require every client be “following” each other, effectively having made an connection in advance. Presently, Twitter said, the direct messages will work for anybody.
The organization had tested this feature before, making it available to a part of its clients in 2013. But Twitter ultimately abandoned that effort, until now.
These refinements, Twitter said, will make direct messaging faster and simpler because people will be able to more simply communicate.
“We keep on invest into our private channel to establish the foundation for an effective and engaging messaging experience,” Twitter said in a blog entry Monday.
Obviously, Twitter isn’t the main organization that sees value in private messaging. The whole social-networking industry appears to be orienting itself around these sorts of services.
Facebook recently made it possible for developers to send pictures, videos and different things through its Messenger communication service, which counts 800 million clients. The social-networking giant also purchased WhatsApp, a text-messaging-like service that has more than 700 million clients, for $19 billion.
Other organizations including Snapchat, Line and WeChat have been growing quickly.
For Twitter, direct informing is more than just a feature. The change comes after the organization a week ago redesigned its home page in the United States to attract new users without needing to sign in. In January, the organization launched new group direct messaging and 30-second videos where clients can shoot, edit and post their own videos from inside the Twitter application.
Twitter has been trying to convince Wall Street that it has a larger audience than just the monthly active clients it publishes about. The organization is likewise attempting to increase the quantity of active clients. During its fourth-quarter profit report in February, Twitter said around 288 million people actively use the service monthly. Wall Street had been hoping for about 295 million such clients.
The social network is focusing on making features to attract both inactive and active clients to use Twitter more frequently. It recently released Periscope, an application that lets people stream live video.
Twitter has additionally made it simpler for media companies to include tweets in their stories and broadcasts, making curated lists of suggested feeds for new clients.
The changes will be available to users on most devices including those on Apple’s iOS and Google’s Android operating systems.