Twitter seems to be taking a prompt from Facebook.
The organization reported on Thursday a feature called Highlights that – like Facebook’s News Feed – is intended to draw on a client’s information to deliver relevant content and keep people from getting to be overwhelmed.
“While your home timeline is an awesome place to search through and engage with Tweets, we know it can be challenging to find the time to overcome everything,” Twitter said in a blog entry Thursday.
So Highlights serves clients a concise selection of tweets once or twice a day to give a summary of what’s being discussed on Twitter. The Highlights – right now available just for gadgets running Google’s Android mobile operating system – are delivered to a client’s cell phone through a push notification. Clients swipe through the highlighted tweets and eventually wind up at their Twitter timeline. The feature “lets you catch up quickly on the best stuff that is most significant to you,” Twitter said in its post.
“To create your Highlights, we look at things like the accounts and discussions that are popular among people you follow, Tweets from individuals you’re closely tied to, topics and events that are trending in your area or inside your network, and people that are popular or trending among people you follow,” the post said of the opt-in feature.
Highlights is the most recent in a series of changes before Twitter’s first-quarter income report April 28. Recently, the organization presented an opt-in feature that lets clients get direct messages from clients they don’t take follow. The organization additionally released Periscope, an application that lets individuals stream live video to the site.
Furthermore, a week ago, the social network redesigned its US homepage so that people who aren’t registered on the site, or who aren’t signed in, can still see a selection of popular tweets. Twitter has been attempting to convince Wall Street that it has a bigger crowd than simply the monthly active users it publishes numbers about. During its fourth-quarter income report in February, the organization said around 288 million individuals actively use the service monthly. Wall Street had been hoping for about 295 million such clients.
For its part, Facebook recently reported several changes to its News Feed, designed to let clients see more posts from their friends and to make it more difficult for organizations to set up unpaid posts.
Gartner Research Director Brian Blau said Thursday that the Highlights feature could help Twitter attract more clients who would prefer not to be bogged by an endless stream of tweets.
“It’s going to help the individuals who really aren’t into Twitter, those lurkers who have a account but aren’t participating all of the time,” Blau said. “This potentially could be a pleasant feature and perhaps will prompt more engagement.”