Spotify is a music, podcast, and video streaming service that launched in 2008 and, nearly 10 years later, has expanded all over the world. It would be hard to believe that an audio and video streaming service would want its own hardware, but Spotify definitely does.
zatznotfunny.com reported on 24th April 2017, that Spotify had posted a job listing on its website saying it wanted to create “a category-defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles”, which will in turn that will “affect the way the world experiences music and talk content”. It also said that the person is chosen for the job “define the product requirements”. These will include software and hardware.
This won’t be a device that uses Spotify, rather it will come directly from the company, as the job listing stated. Another thing the company was interested in is voice control. Such a control mechanism was rumored to come to its apps, but will definitely be useful in any hardware it tries to develop.
The most appealing thing is the mentioning of the devices that Spotify wants to target as base concepts. The Pebble Core was a run tracking and music playing and streaming device. It also had a 3G connection, for its streaming feature. However, it was canceled before it was shipped out. The Amazon Echo is a smart speaker that can be controlled using voice commands.
To understand said commands, the virtual assistant Alexa is used. The device can play music, set alarms, make lists, stream podcasts and offer real-time news and information. It is clear from their post, that Spotify wishes to develop a device that will fill the gap that smartphones cannot.
This device will be like the iPod of the future: it will have smart features such as streaming but will have a primary purpose of streaming audio and video content from Spotify.