In 2014, details emerged of arrangements to make a motion picture based on one of the most popular video game characters ever. Sonic the Hedgehog is going to Hollywood to star in his own big-budget film – and we now know when it’s required to arrive.
In an interview with The Worldfolio, Hajime Satomi, president and CEO of Sega Sammy Holdings Inc., uncovered that the motion picture is “scheduled for release in 2018”. He also confirmed that the film – which is being made with Sony Pictures – will be a “live-action and animation mixture”.
Satomi said that the move to bring Sonic to the big screen is a piece of wider efforts to rebuild the Sega brand, with the aim of having the Sega Sammy Group “recognized for entertainment globally”, as he explained:
…the Sega brand first became famous as an arcade machine and after that with the home video game consoles. The Sonic character was largely popular with those machines and consoles. Sadly, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood. We would like to change, modify or shift our product, brand and business with the current era to be a pioneer again in the future.
Going ahead, Sega Sammy Group’s key word and main focus is and remains entertainment.
Entirely speaking, the new motion picture won’t be Sonic’s first – in 1999, Sonic the Hedgehog: The Movie got a straight-to-video release in the US, as a single edit of a two-episode anime mini-series released in Japan in 1996.