Smartwatch From Fossil

Presenting Tuesday at the annual Intel Developer Forum, fashion brand Fossil teased its first rival to the Apple Watch, a gadget that will run Google’s Android Wear platform.

The organization didn’t declare many features, but on Twitter, Intel noticed that the gadget will use its technology and ship later this year. A photograph got by CNet shows that the item is comparable in outline to the Moto 360, one of the first Android Wear items, including a round display cut off by a dark bar at the base.

The gadget will likewise offer a silver finish and different bands, photographs from Engadget indicate. These include leather and metal link alternatives.

A full item announcement, including pricing, ought to happen in coming months.

The smartwatch market has so far been commanded by technology companies, such as Apple, Garmin, Pebble, Motorola, and Samsung. Traditional watch organizations are just starting to enter the field, now and again out of concern that the Apple Watch could eat into low-to mid-range deals.

Fossil’s item may be more directly aimed at competing with Apple than others, given the decision of materials and its current routine alternatives costing less than $1,000.

Apple has focused heavily on making the Watch a fashion thing, creating a wide mixture of groups and using materials like sapphire, stainless steel, and/or gold in more expensive units.