Lyft announced a new program in late March 2017, which would allow users using the ride-hailing service to round up their fares to a whole number, the rounded up amount would then be donated. The Round Up & Donate program, as it is known as, would allow the user to pick from an in-app given list of charities to donate the extra charges too.
The users will be allowed to opt into or out of the program as they see fit. Lyft also wanted to find ways in which it could help add more charities to its list, based on the vote of the passengers. On 27th April 2017, Lyft’s new program went live.
The first charity to be the beneficiary of the program would be United Service Organizations (USO). The USO was chosen by Lyft in honor of Military Appreciation Month. Lyft has promised to donate $100,000 in the next 12 months to USO as they wish “to support service men and women with their transportation needs”.
The users will need to update their app before they can get the new feature. After the update, users can choose to opt into the ‘Round Up & Donate’ program by choosing to do so in the setting of the app. If the program is opted for, all the fares of the user will automatically be rounded off to the nearest whole number.
The extra amount will be donated to USO. This is a brilliant new program by Lyft, however, it isn’t the first. Ride Austin, a Texas-based ride share company does the same. This is also not the first time Lyft has stated that it wants to donate money to charity. Earlier in 2017, the company stated that it will donate 1 million dollars to the American Civil Liberties Union