A new era for the story of PlayStation is coming. Sony is consolidating its video game business into one division, called Sony Interactive Entertainment Inc (SIE).
Two previously existed branches of PlayStation business, Sony Computer Entertainment and Sony Network Entertainment International, will be combined into the new subsidiary – Sony Interactive Entertainment. All aspects of operations, “including hardware, content, software and network services“, will be under one roof now on, according to a press release from Sony. The timing of the change takes effect on April 1, a beginning of a fiscal year for Sony.
The new headquarters will be in San Mateo, a city in California. That means the center of Sony gaming industry will now be in the US, rather than Tokyo. Though, Sony will still have a presence in London and Tokyo.
According to the new president and global CEO, Andrew House, the unification will drive further success to Sony’s video gaming branch:
By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business.
Sony has set itself three main targets, “key corporate strategies” for SIE to work on:
Retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU) and drive ancillary revenue.
What will gather of video games branches together mean for an average gamer? In short-term probably nothing. What the impact be in long term – we will have to wait and see. But clearly, the company wants to develop and push forward.