Nokia, the once ruling lord of the mobile business, has announced plans to re-enter the smartphone market. CNET has reported that Nokia CEO Rajeev Suri made the declaration during a press event at Mobile World Congress in Barcelona, Spain. “There’s no timeline, there’s no rush. It could happen in 2016, it could happen later.”
Nokia was at one time the greatest offering mobile telephone manufacturer, a title they held from 1998 to 2011 until the organization was unable to sufficiently react to the pressure of both the iPhone and the Android operating system. That lead the organization partnering together with Microsoft to exclusively produce Windows Phone gadgets, leaving its in-house Symbian OS behind. That partnership lasted until 2014 when Microsoft purchased Nokia’s mobile division for just over $7 billion.
According to the agreement between the two organizations, Nokia was barred from making smartphones for some time. “The soonest that could happen is Q4 2016,” the organization expressed the previous Summer. “So it’s safe to say Nokia won’t be back (at least in phone form…) before then.”
Meanwhile, Nokia has been busy with other things: rebuilding its business, selling off its HERE mapping division, acquiring network equipment manufacturer Alcatel-Lucent, and working on advancements with 5G technology. The organization has even released a couple of gadgets as the N1 Android tablet and the OZO virtual reality camera (pictured above). While there was already talk of Nokia re-entering the smartphone business, the topic was always somewhat of a touchy one.
Rajeev Suri’s announcements at MWC confirm that the organization does, actually, want to get back into into the game. In order to do that, they have to find a partner to work with to build these devices while Nokia controls the design aspects, like how the N1 was created with Foxconn. “We want to be in a position to design the devices in question with appropriate control measures in case they don’t meet expectations.”
While Nokia says that they’re not in a hurry to sell phones again, they’re likely using this time to make sense of a good strategy for the organization in such a fast-moving market, but don’t hold your breath for a smartphone launch later this year.