Facebook wants to be the essential site for news stories.

The social media giant is in converses with a few news organizations to host their content on the website instead of simply posting connections, as indicated by The New York Times.

“At least half a dozen media companies,” including the Times, BuzzFeed and National Geographic, have expressed interest, and Facebook plans to start testing the activity in the following a while, the report said, refering to individuals informed on the discussions. The Times is moving closer to a deal with Facebook, the report said. Facebook declined to comment.

The news organizations are worried about giving their content to an outsider, however Facebook may consider sharing income from advertising that runs with the content. By decreasing the amount of time it takes to load stories, Facebook is betting that news readers stick around longer on its site.

Different news organizations are stressed over such an arrangement, the report said. Some at The Guardian have “informally suggested to colleagues at different publications that publishers should band together to negotiate deals that work for the entire industry, and should hold control of advertising,” the report said.

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