Facebook is changing its News Feed again to rank stories by what people really want to see.
“The actions people make on Facebook—liking, clicking, commenting or sharing a post—are generally a portion of the fundamental factors considered to determine what to appear at the highest point of your News Feed,” software engineers Cheng Zhang and Si Chen wrote in an a blog entry. “In any case, these components don’t always tell us the entire story of what is most meaningful to you.”
So Facebook directs every day quality checks, asking users around the globe to rate stories on their feed. The organization then uses an example of those responses to better understand what people are interested in—even if they don’t click, like, or comment on each post.
“We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with,” Zhang and Chen said.
The social media giant in December started testing new topic-based feeds for desktop and iOS application users. Those with access to the feature can swipe to view a narrowed-down News Feed focused on things such as style, food, and headlines. On the other hand choose from topics such as sports, pets and animals, health and fitness, politics, music, entertainment, travel, science and technology, and games, which blend with the traditional feed of baby photographs, political rants, and Page posts.
If you’re surfing the service on a slow or unstable connection, in any case, you may be subject to Facebook’s new prioritization feature, which offers just status updates and links, instead of data-heavy videos.