New Headache for Facebook: ‘faceprint’ Data Violates Privacy? Facebook might be breaking the law, as a court case is in progress, regarding scanning and storing your facial features without a permission. You might not have realized it, or even mind it, but the company now can identify you just by seen your face.

The company is under the spotlight, having lost the first round of a lawsuit. Storing the biometric data, gathered from photographs without your will, might be against the law. The federal judge in California rejected Facebook’s request to dismiss the case, naming it a “plausible claim”, and the process goes on.

New Headache for Facebook:'faceprint' Data Violates Privacy?
New Headache for Facebook: ‘faceprint’ Data Violates Privacy?

Faceprint is a geometric representation of a face, based on information from the uploaded photos. It is designed to enhance the photo-tagging system, suggesting the suitable tags when you post a new picture. However, any user may reject his or her facial data been collected.

But not many users realizes they have that option, as they agree to their data gather when they signed up. The group of Facebook users Illinois doesn’t like that. They pointed out, that it violates the Illinois Biometric Privacy Act. If they win the appeal, not only Facebook but many other companies, such as Google, might rethink using such a technology.

Facebook wanted the case dropped. The company pointed out, that its user agreement clearly states, that all disputes should be ruled by California law only. However, the judge decided against that, and user agreement terms will not protect the company from violating the Illinois’ act.

Facebook have been under attack before many times that. Many other pushbacks from its users resulted in more transparency, and the company’s privacy policy has the tendency to become more and more open. For example, many settings and agreements are much more notable and easy to understand today.

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