Microsoft rebranded its Xbox Music service back in August, to a service now known as Groove, which got various new features beside the name change.
Back before the application was renamed, there existed an application in the Windows Store called ‘Groove: Smart Music Player,’ which was created by Canadian startup Zikera. Also, in a recent announcement by the organization, Microsoft has acquired Zikera’s Groove service.
“Microsoft acquired everything from Groove,” said Tri Nguyen, CEO of Zikera. However, he was not ready to share anything more about the purchase, including the amount Microsoft paid. The letter from Zikera regarding to the acquisition stated:
Our journey began back in the days of the iPod. While it was a wondrous thing, we still struggled to choose what to play from our beloved music collection. From that instant, we envisioned a music player so smart that learns our tastes and habits keeping in order to play the right music at the right time. At that point Groove was born, and you made it a success. We are incredibly glad to have pleased you with a rich mobile experience and endless hours of music bliss through the tens of millions of personalized playlists we generated.
With the purchase of Microsoft in thought, ‘Groove: Smart Music Player’ will never again be available to download on the Windows Store. However, those who have downloaded the application in beforehand can still use it, yet no more updates will be pushed out to them.
Microsoft has yet to formally announce its acquisition of Groove.