We all know how important online marketing is for websites to become successful. Good online marketing can be a well-planned social media campaign that gives you traffic or a well-executed SEO optimization that puts you on top of organic search results.
BUT before you plan everything, have you ever asked how ready your website is for the traffic?
Enter website loading speed…
Site speed is important for your user’s journey at your site. This generation is impatient and wants everything to in an instant, and thus, also their decisions, even life decisions, are made in an instant. Most of the marketing blogs suggest that a slow loading speed for a page is the exact opposite of what they want; it will possibly lose you many potential customers and your search engine rankings may go down because of this.
If you have a faster loading speed, it will be much better for your site because most of us do not have the time or resources to stay with slow loading speeds. Here are some tips to secure a reliable loading speed for your site:
What Matters to Google?
Google has a different algorithm for site loading speed every day. No one knows what Google wants to consider as a “fast” site speed. Here is a hypothesis that can help you know what to consider in knowing your site’s current speed. Time To First Byte or TTFB is a metric that can be used to monitor and observe the overall performance of your website. It is one of the fastest metrics for Google to know your current situation.
TTFB is influenced by the network latency of the user and company, the situation of the site if it is loaded or not, and the speed of the back end of the site to produce the content. Google PageSpeed Insight is a tool by Google that can test the overall speed of your site. Using this tool, you can know what to improve and what to optimize to achieve the best potential for your site’s speed.
Optimizing Images Across your Website
According to Google, images can be a threat to the page’s speed. Visual content and elements such as images, logos, etc. can easily make up the two-thirds of the overall weight of the page. The image load time can give big effects especially in the conversion rate of your website. You should optimize your images by converting all images to JPEGs and use fewer images since a recent study said that 38% of the sites that converted visitors have purchased from has fewer images in their content.
Another fact is that 80% of the loading time of a site, it is mainly from the front-end structure. You may also try to optimize your PHP code because when ignored, it can give you a huge amount of data that can make your speed slower.
Lastly, images can be optimized through Photoshop, ImageOptim, or Kraken, to save smaller file sizes without compromising the quality of your images.
Not Making Use of Caching Techniques
Caching is a technique that stores data into “cached memory” for future use. The next time you visit the site, the performance will be much faster than the first time all thanks to caching.
It is especially helpful when you frequently browse through a website; since the data was stored already, it doesn’t have to go through the whole data retrieval process. Enabling browser/HTTP caching and server-side caching will boost your website’s performance.
Investing in a Quality Hosting Provider
No company would like to spend a lot of money for a server, as well as to have a slow speed for their website. It is just a matter of compromising and investing. You would need to pick a good web hosting provider that can give you better speeds and resources for your website.
There are two basic kinds of hosting plans for starting businesses, shared and virtual private network (VPN). Shared hosting plans are cheaper than the VPN ones, but it is a server that is shared by two or more websites. The VPN hosting plans are relatively pricey than the shared web hosting, but it can assure you to have the right number of resources for you, unlike in shared hosting plans, you have other websites using the same as your resources.
Another thing to consider is your server location. You need to have your server in the same location as the traffic of your site. For example, if your main traffic is coming from Singapore, you need to secure a server that is in or near Singapore. The closer your server to your audience, the faster site speed you will have.
Having an Expert to Take a Look Into your Code
Your website code plays a part in the loading time of your page. A clean code devoid of unnecessary elements will compress the code and its file size and will result in much better loading speed. The elements above include but are not limited to excessive white lines, inline stylings, empty new lines, and unnecessary comments.
This technique is known as “minifying“. If you are not too knowledgeable in coding, you may opt to hire an expert, or you may look into online tools that can aid you to minify your code.
Loading speed is important to your website because it will already impact your customers’ opinion on your brand before they even see your site. If your customers get impatient while waiting for your site to load, they might as well find another site that has a much faster loading speed. After all, there are many sites they can choose.
Though some of these options require you to shell out some cash, we still strongly recommend that you at least consider them. Regarding loading speed, faster is always better, so you better step up your game and do it fast.