The Samsung Galaxy S8 was highly anticipated with all sorts of weird rumors, about its design, screen, and specifications, making the rounds. The Galaxy S8 was finally released, on 21st April 2017, and received great acclaim. Many had already pre-ordered it while others lined up at stores.

So much so that Samsung have stated that this year’s pre-order numbers are the best they have ever had. Samsung says that the pre-orders for the new Galaxy S8 were 30% higher than last year’s Galaxy S7, though they did not mention exactly how many were pre-ordered. Last year’s Galaxy Note 7 fiasco has certainly hurt Samsung’s reputation and maybe they were not expecting such a great response.

The Galaxy S8 had best pre-orders Samsung has ever seen
The Galaxy S8 had best pre-orders Samsung has ever seen

Tim Baxter, Samsung Electronics America president and COO, said that

At Samsung, we believe it is a privilege to make groundbreaking products that are enjoyed by millions, and have recommitted ourselves to innovate, not only with new products and services but also in process.

He was inquired about the preorders of the Galaxy Note 7 by The Verge to which he said: “The response is humbling, energizing, and points to a great launch week“.

It will be hard for Samsung to recover from the Note 7 episode, as is evident with the interest in the recalled units. However, if there is anything this successful preorder campaign has made clear is that even though the company’s image was tarnished, its fan base is still strong and committed to its products which can be observed through their great enthusiasm for Samsung’s products.

Galaxy S8 users will also soon receive an update that will allow them to have greater control over the screen of their devices. There were earlier complaints about a red tint on the screen that can’t be removed using the white balance stings. It was identified as a software issue and will soon be patched up.


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