14 February is not only a couples’ special day – countless singles are predicted to fire up romance and dating apps in quest of partner.

Tinder is UK’s leading market with around 25 million match-making each day around the world. The organization tells that it broke its own built records through the fervent match-searching among people on the last Valentine’s Day.

The dating apps taking on Tinder
The dating apps taking on Tinder

The dating giant match has provoked a lot of new start-ups in quest of magnetizing singles and hit records in the app store charts. The already big names involve OKCupid and match.com.

The director of Multiplay and Media at CCS Insight, Paolo Pescatore says,

Whatever competitors do, they will need to be cash rich and able to support the business to stand a chance of success.

But the new start-ups have a chance to surface if they concentrate on a particular niche.

Creating new dating strategies like the combination of quizzes and games, DatePlay is working more profitably than its competitors.

Vana Koutsomitis - DatePlay
Vana Koutsomitis – DatePlay

Vana Koutsomitis is the entrepreneur behind the app; she first appeared with her idea in The Apprentice – a television series on the BBC.

Lord Sugar did not find her idea really reliable, he thought it was too risky a project – but the entrepreneur constantly worked on the app with anticipation that this one is going to make online match-making more fun.

People in hope to challenge unknowns to a round of games will have to look elsewhere at present. This summer season, the company will launch its first game.

Records and expert say that dating, which is already an attractive magnet for both couples and singles globally, is going to become more magnetic in future for the combination of gaming fun with dating fun. Introducing challenge-throwing option on a dating platform will be a greatly influencing strategy.


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