Twitch having its entire focus on Video Games and promoting Gaming Culture through its forum, now plans for a different approach. Yes, you can now actually buy from the platform! In a recent update “Buy Now” has been added right next to video subscriptions where people will end up purchasing the game after being redirected to the page.
All those who stream gameplay will be entitled to 5% share of the purchase made, helping viewers to continue supporting their favorite games. With the focus on generating revenue from the game, it is no doubt a good approach.
In an official statement after this upgrade, the company mentioned that
Partnered streamers will also earn 5 percent of the revenue from in-game items bought through their channel page. Game developers will get 70 percent of the revenue.
Back in 2014, Twitch was purchased by Amazon for $970 billion with an aim to make it more beneficial for gamers. Over the years, Twitch has developed into a gaming marketplace in short. Are you wondering how Amazon is earning from Twitch? Well, Amazon earns through services like Twitch Turbo, Twitch Prime that easily play around the $140 figure.
Current game makers signed up to have their stuff sold through Twitch include Ubisoft, Telltale Games, Digital Extremes, Hi-Rez Studios, Double Fine Games, Fred Wood, 11Bit, Jackbox Games, tinyBuild, Raw Fury, Devolver Digital, Gambitious, Trion Worlds, Blue Mammoth Games, iNK Stories, Versus Evil, Proletariat, Paradox Interactive, Vlambeer and Campo Santo.
Let’s see what this update brings to Twitch and all those game lovers out there. This spring is surely going to bring a lot of things on the plate with such Buy Now Update from Amazon’s Twitch.