Samsung’s new flagship, the Galaxy S8, comes with a new digital assistant known as Bixby. It is not like other Artificial Intelligence (AI) as it isn’t primarily used to answer a question or perform internet searches. With the Bixby, Samsung has tried to introduce a new interface to their devices.

Bixby is focused on helping the Galaxy S8 be more usable. It can be used mid-app to perform certain tasks. It will soon respond to users’ voice commands too, come spring. One of the best features of the Bixby assistant is Bixby Vision. It is used inside the camera app, after enabling it, and then the camera is pointed to an object. Bixby then uses computer vision to understand what the object is.

Bixby even less usable on the Verizon S8
Bixby even less usable on the Verizon S8

It will then performs internet based tasks such as the search for similar objects on Pinterest or provide links to but the same object from Amazon. It can also translate any text from one language to another using Google Translate. It can also provide information about the object or even a location or landmark.

However, the Amazon links function is still missing in the Verizon version of the Samsung Galaxy S8, at least on launch. In an interview with The Verge, a Verizon spokesperson said

The Amazon shopping function isn’t operational yet. We are working with Amazon to provide that experience, but in the meantime, you can use the existing Amazon app on your Samsung Galaxy S8 for the same photo and shopping experience.

The problem isn’t really too severe. One small part of a feature in the assistant AI isn’t really a big deal, especially when it doesn’t necessarily impact the ability of a user to perform that task from some other app. It is still a problem and more for Samsung, as it is their device that can’t use its own assistant.


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