Apple’s New Product Line

Apple's New Product LineApple's New Product Line

Apple’s event of “Let us loop you in”, we came across with two new product.

First one is as expected is iPhone. Apple named the new handset as iPhone SE and equipped the device with major features of high-end iPhones except 3D Touch and formed the outlines of the device like iPhone 5S. Comes with four different color options as silver, gold, space grey and rose gold. Brief technical specs are:

  • 4.87” height x 2.31” width x 0.30” depth
  • 3.99 ounces weighs
  • A9 chip
  • 12 mp iSight camera
  • 4K video recording
  • 1.2 mp front camera with retina flash
  • Touch ID sensor
  • Apple Pay
  • Siri
  • Live Photos
  • Up to 14 hours of talk time on 3G

You can check the detailed specifications of new iPhone SE here or you can examine of iPhone model comparison here.

Second is the new iPad Pro, New device is smaller than the original one but apparently has more features that the bigger iPad Pro. There are four color alternatives of new iPad Pro while the first one has three and the new one has 4K video recording capability.

Brief technical specs of new iPad Pro are:

  • 9.7” Retina Display
  • 9.4” height x 6.6” width x 0.24” depth
  • 0.96 ounces (wi-fi) 0.98 ounces (wi-fi + cellular)
  • A9X chip & M9 coprocessor
  • Touch ID sensor
  • 12 mp iSight camera
  • Live Photos
  • 4K video recording
  • 5 mp front camera with retina flash
  • Four speaker audio
  • Dual microphones
  • Apple Pay
  • Siri
  • Up to 10 hours of battery

You can check more detailed technical specifications of new iPad Pro comparison with the original one is here.

Apple’s VP of worldwide marketing, Phil Schiller talked about new products of them as:

There are more than 600 million PCs being used today that are more than five years old. This is truly tragic. It truly is. These people could truly benefit from an iPad Pro. When they see the features and performance and abilities of an item like the iPad Pro, intended for the modern digital lifestyle, many of them will discover it is a definitive PC replacement.

That statements shows us Apple’s mentality is changing towards like a little bit of consuming than using a device for a long time. In time, We will see how people are going to behave against technological advancements.

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