China has shown that no company is immune in their country. They shut down Apple Inc.’s iTunes Movies and iBooks services, which shows that the company is not immune to the Beijing regulators.

For years since Apple has been one of the only Western firms which have been fortunate enough to grow without resistance in the country. They introduced the Macs and iPhones for years, and also introduce other products such as the App Store and the Apple Pay mobile payments service. The iTunes Movies and iBooks service were introduced just six months ago.

Apple’s iTunes Movies and iBooks closed in China
Apple’s iTunes Movies and iBooks closed in China

But that is all about to change since China’s State Administration of Press, Publication, Radio, Film, and Television has ordered the service to be shut down, according to sources. The news means Chinese users are now unable to access some of the products Apple has been using to keep them buying their products. Since growth sales have slowed at home, Apple has been more reliant on China, as it stands as their second largest market.

There has been no plausible reason for China’s shutdown of the Apple service, but it might lean more into the fact that China does not think the content available there is acceptable. Brian Blau, a Gartner analyst said,

There is a bit of a cat-and-mouse game between the tech and content providers and what’s acceptable and not acceptable in China.

Under President Xi Jinping, China has tried to put more control over the tech sector and what is available for the masses to see online. A China analyst at Eurasia Group, Samm Sacks said,

The Communist Party of China is saying we have ultimate control over the tech ecosystem and especially over the network, data, and information transmitted over that technology. This is a much bigger push that Apple is caught up in.

Bloomberg data shows that Apple’s shares fell 29 cents closing at $106.68 on Friday, which left them 3.8 percent down in the past week. That has been their worst week since late January.


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