After announcing its newest smartwatch at CES, the Fitbit Blaze, the organization is presently looking to extend its line of elegant activity-tracking wearable and it’s introducing the Fitbit Alta.

The Alta is a bracelet wearable that accompanies a medium-sized AMOLED touchscreen, detachable bands and a reported five days of battery life. Regarding features, the Alta accompanies all the standard slew of tracking capabilities, including the new SmartTrack algorithm that can automatically recognize different sorts of activities.

But the clear focus with this gadget is its appeal outside of the gym. Fitbit is trying hard to make its items be perceived not only as fitness gadgets but also as fashion accessories, a strategy that others are attempting with wearables too.

The Alta allows users to choose between different sorts or bands, beginning with regular plastic in different colors, going through leather and rounding the the list with stainless steel. These will cost somewhat additional however, with plastic coming in at $30 while leather and steel will be $60 and $100 respectively.

The Fitbit Alta is available for pre-sale on at this moment, with models showing in physical shops and online stores tomorrow. However, the gadgets will just begin shipping in March.


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