The web development industry has evolved over the last couple of years. With it, platforms, languages and other cogs that make up the web are also getting better. Boundaries are pushed because of the growing demand. Thus, the end product is to give the world beautiful and highly efficient websites.

As new trends emerge in the web development landscape, it is worth noting that you need to be on the lookout for these trends to stay on top of your game. After all, one of the best investments you will ever make is a quality website.

Here are the top 5 web development trends in 2018 that you need to focus on to step up your game:

One-Page Design

One-Page Design
One-Page Design

There are two types of websites: one-page set-ups and multi-page affairs. Majority of sites use the conventional approach ‒ putting each topic on its own page. However, these days, there has been an evolution of how people read things online. Content has to be cut down to a bare minimum to improve conversion rates.

As more and more people are using their smartphones, the mobile community is wildly growing. The content and the layout of websites are more tailored to fit mobile devices. Therefore, ease-of-scrolling are given priority. In fact, specific scrollable sections are currently in the trend right now. Also, see to it that the navigation hyperlinks don’t lead to usability issues.

Having Push Notifications

Push notifications are increasingly becoming more prominent, and a lot of major websites are using this feature. One of the latest web technologies out there, all a user needs to do is to “Enable Push Notifications” button on the prompt when they first visit your site.

Here some advantages of using a push-notification feature:

  • Engages users without a lot of time and effort
  • More up to date than SMS, e-mail and social media
  • The process isn’t complicated, and gives users timely alerts
  • User-friendly and a cheaper alternative than most mobile applications
  • Users who are not even on your site can be engaged through push notifications
  • The opt-out rate is only less than 10%
  • Reports show that push notifications have higher conversion rates than that of email by at least 30 percent.
  • Most of its users are tech-savvy individuals

Responsive AI

Responsive AI
Responsive AI

These artificial intelligence systems, also known as chatbots, are one of the most dominant forces in customer service. They work perfectly well with social media applications as well as e-commerce sites. These AI systems allow a direct, one to one conversations with customers from forging good customer relationships to boosting brand engagement and loyalty.

In fact, these systems are starting to change how various Internet services operate. One of its functions is to allow sites such as Facebook, Google, Skype and Twitter to analyze massive amounts of data to better understand human behavior and other vital thought processes on the web.

Images in Motion

The days of static images on a website are long over. More than ever, users are demanding engaging, interactive user experiences on the web. Over the last couple of years, compelling animations, videos, and graphical interchange formats (GIFs) have captivated audiences all over the world.

These moving visuals are effective not only in enhancing audience engagement but also used as a powerful tool for storytelling. It enables brands to build a strong social media presence online.

Therefore, expect developers to come up with more innovative 360-degree videos, animations, and cinematography.

Social Media Integration

Social Media Integration
Social Media Integration

As more and more people are gravitating towards social media, you can use it to your advantage. Social media trends on Instagram, Facebook and Snapchat are on the rise. Therefore, a great way to reach out to people who will be potentially are interested in your business or brand is to maintain a strong social media presence.

Integrating social media trends to your website is essential because it will be relatively easy for you to engage your audience through trending articles and videos and linking various platforms to them.

If gaining traffic and visitors are incredibly vital to a website, social media can even help you land on Google’s top searches. So engage ‒ start liking, commenting, posting compelling stuff online. Over time, as your website and your fans will grow ‒ your revenue will, as well!

Keep up with the Latest Trends

Keeping up with the latest trends isn’t about the aesthetic enhancement of your site ‒ it widens your reach, increases overall conversions and brings in sales. But what if you’re not a tech person, but still you want to give your site a makeover? You can always seek out a professional web development company to help you reach your goals as well as keep up with the ever-changing landscape of web development.

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